The calamitous financial condition of FC Barcelona has led the club to look for ever new sources of funds. There is another new proposed source of funds that the club is considering to mitigate their problems with FFP, i.e., using the space on shorts for advertising purposes.
According to reports from Mundo Deportivo, such a possibility is being strongly considered by the club, which also has received a number of proposals from interested entities. The club’s elite stature in the world of football means it is never short of offers for sponsorship and advertisement on their kits. For instance, Beko had an agreement with Barcelona for using the space on the front and sleeve of their kit, while Nike also appears on the front of the shirts today.
For the space on shorts and sleeves, the race is currently being led by the Dutch technology brand, Philips. If the club is able to enter into a partnership with Philips for the space on the sleeve, the financial executives expect this arrangement to enter €2-3 million in the bank for Barcelona for the remaining part of this season.
Furthermore, if the space on shorts is also given to Philips, the total amount that the club would receive can add up to €5 million and €8-9 million per year from this June onwards.
While utilizing the space on the shorts has never been done by Barcelona in their history, the poor financial conditions of the club have forced them to look for innovative ways for new income streams. Income from such endeavors is primarily expected to help the club solve their problems with the FFP issues being raised by La Liga, which have diminished the club’s ability to retain hold of some of their most prized assets.
Furthermore, Barcelona are not the first club to utilize the space on shorts for advertising, as other La Liga clubs like Mallorca and Espanyol also have advertised businesses on their shorts for generating income for the club.