Barcelona and Real Madrid are set to face off this Sunday in a crucial match that could potentially decide the fate of the 2022-23 La Liga title. With Barcelona currently holding a 9-point advantage over their arch-rivals, a victory could virtually secure the league title for La Blaugrana.
In the lead-up to the match, Barcelona announced that they will play with the logo of the popular singer Rosalía on their traditional Garnet and Blue striped jersey. The kit will feature the emblem of the Catalan artist’s highly successful MOTOMAMI album, celebrating the one-year anniversary of the release of this boundary-stretching record of modern pop music.
This move is part of a new marketing strategy aimed at engaging younger fans and promoting the club’s image beyond the traditional football world. Such a move to bring music and football together is not unprecedented at all, let’s just go back to the last league encounter between Real Madrid and Barcelona, when the Catalans played with Drake’s emblem on their jersey.
But that’s not the only change to the team’s attire that fans can expect on Sunday. Barcelona will also debut a new captain’s armband, with Sergio Busquets set to wear the new piece. The armband was chosen by fans through a survey on the Socios.com app, the official fan token partner of the club.
The new armband features the iconic Barcelona crest on top of two large stripes, one blue and the other garnet. The club describes it as a “classic proposal that gives a special personality to this piece.” Two other proposals were ultimately rejected: one had the crest under the flag with a blue background, and the other had the crest on a yellow background with a blue and garnet diagonal stripe.
Overall, the upcoming Clasico promises to be an exciting event for football fans and fashion enthusiasts alike. With the Rosalía logo and the new captain’s armband, there will be significant innovations in Barcelona’s attire, adding an extra layer of interest to an already thrilling match.
