Marketing is a massive reason as to why FC Barcelona remains relevant and important today. In fact, given the changes that have taken place in the modern era in regards to football, marketing is crucial for every club. However, when a club is as big as Barcelona, it becomes a priority.
Even the players that arrive, such as the signing of stars like Robert Lewandowski, add a lot of firepower to the marketing efforts of any club. These superstars make it easier to sell merchandise, which can include things like football kits and in turn, can generate a sizeable revenue for a club like Barcelona.
Previously, with Lionel Messi at the club, shirt sales were never really a reason to worry for Barça. Arguably the biggest name in world football, Messi’s presence alone would attract millions to buy merchandise and accessories from FC Barcelona and Nike, resulting in a great injection of funds for the club.
Now, however, the new generation has taken over and new stars have come into the picture. For Barcelona, however, it appears that Messi’s legacy lives on in the form of 17-year-old Lamine Yamal, a La Masia prodigy whose record-breaking habits have seen many compare him to the Argentinian hero.
Moreover, in terms of influence, he is not doing a bad job in stepping up for the people who follow the club. According to kit expert Memorabilia1899, Lamine Yamal’s number ‘19’ shirt remains the most in-demand Barcelona jersey even now since the new jersey’s launch back on the 18th of July.
With the launch of the new kit comes the hope that it will resonate well with the fans. From what can be seen so far, courtesy of Yamal’s meteoric rise over the course of last season and also during the European Championship, Barcelona are doing quite well with sales for the new kit.
Constantly selling out and then being restocked, Yamal’s ‘19’ shirts are apparently selling like wildfire. Despite being one of the youngest superstars in world football, the young Barcelona gem has already become a household name in the sport, and it works quite positively in Barça’s favor.
