At FC Barcelona, it is expected that signing Lionel Messi alone could account for 25-30% of the next campaign’s revenue. The Spanish Giants envision a two-year deal for the world cup winner and expect the transfer to be record-breaking on all fronts.
As reported by Mundo Deportivo, FC Barcelona’s hierarchy is determined to welcome Leo Messi back to the club as their blockbuster signing for the 2023/2024 season. This desire is backed by Messi’s undetermined future with PSG, as his contract expires on June 30th. Moreover, Barcelona’s head coach, Xavi Hernandez, eagerly anticipates the player’s reunion with his old club and has reportedly kept consistent communication with his former teammate.
With the Messi reunion becoming a possibility for Barcelona, Xavi has major plans for the inclusion of the Argentine magician next season, a sight that all Barcelona fans would love! Messi will turn 36 on June 23rd, but the Blaugrana remain resolute in their pursuit to re-sign him for emotional, and more importantly, financial reasons.
The club is certain that the Argentine wizard’s return would not only boost fan morale and team spirit but also massively spike revenue. Reports estimate that Messi could generate a whopping 25 percent of the club’s income. Further internal predictions expect this figure could climb to a monumental 33 percent, meaning a third of the club’s total earnings would be attributed to Leo’s presence.
The club’s latest revenue projection stood at €1,255 million and with Messi on board, the numbers would skyrocket as the iconic player, generates income through shirt sales, season tickets, sponsorships, social media presence, and increased tourist visits to Camp Nou. The world’s best player, even at 36 can contribute to the team in multiple capacities and his potential return at Barcelona will be nothing short of magical.
Barcelona need to effectively capitalize on Messi’s return as it presents a certain number of challenges as well, but with the right plan, the financial benefit could be astronomical. Sources suggest that skillfully blending the Messi brand and his iconic return could potentially yield profits equal to or surpassing those of the ‘Air Jordan” brand, as football presents a larger global appeal.