Barcelona starlet being fought over by the likes of Nike and Adidas

GRANADA, SPAIN - OCTOBER 08: Lamine Yamal of Barcelona looks on while warming up prior to the LaLiga EA Sports match between Granada CF and FC Barcelona at Estadio Nuevo Los Carmenes on October 08, 2023 in Granada, Spain.
Photo by Fran Santiago/Getty Images

FC Barcelona retains several pearls within their talented squad that have the potential to mark an era. The Catalan giants are often seen as reliant on their youth talent to progress as a club. This observation is more or less factual. Alas, it is the stars from La Masia that keep FC Barcelona as they are.

However, some stars undoubtedly gain much more recognition and prominence than others. One such irrefutable starlet is 16-year-old Lamine Yamal.

The young Spaniard has the ability to change the landscape of a game whenever he is given the chance by his coaches. Moreover, it seems that he may now even change the landscape for certain interested global brands.

Brand wars

As highlighted by SPORT, Lamine Yamal is now the target of several top-level sports brands to become an ambassador and representative of their own. With his recent contract with Nike having come to an end, he is now a target for others such as Adidas, Puma, and New Balance.

Nike themselves are also involved in this particular chase. The option that most appeals to Lamine Yamal depending on their respective financial packages will likely be the one to scoop him up. However, the youngster will not have to make this step on his own.

His agent, Jorge Mendes, will possibly be a key figure in finalizing any such options. Having previously represented many global stars who were successful brand ambassadors, his input could be vital.

Yamal’s rising value

In terms of valuation and popularity, Yamal’s rise has been nothing short of meteoric. His current transfer value, as per Transfermarkt, reaches €50 million. A significant value in itself, it is even more absurd considering that this is a player who is barely a teenager.

A final decision on this matter will be made in time by the player and his entourage. For now, the contract that is guaranteed is Yamal’s with Barcelona. The young starlet is contracted to the club until 2026.

However, his contract will automatically be extended to 2030 when he reaches legal age. It also includes a €1 billion release clause, similar to the one shared by the likes of Gavi and Pedri.

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